BROOKFIELD, Wis. – As the “Bank of You,”
North Shore Bank is celebrating the success it found through a new Community Engagement Managers (CEM) program that yielded new community programming as well as developed staff skills and expertise around building a vibrant community where they serve.
The program, facilitated by NEWaukee, in its first year regularly brought together five hand-selected North Shore Bank leaders from across the bank’s footprint to engage and collaborate to expand the bank’s presence in the communities it serves. The initiative allowed North Shore Bank to grow deeper relationships in its markets, create more community partnerships, and invest and develop its team in the premise and value of community engagement.
“We are the bank of you and that refers to our customers and community, as well as our employees. Launching this engagement-driven program among our top leaders has resulted in bringing the bank into more of our community and has really been a win-win-win for North Shore Bank, our communities and our staff,” said Craig Witz, vice president of retail banking at North Shore Bank.
The Community Engagement Managers program resulted in three new signature community programs in 2021 for the bank, including Southside Dining Week in the Milwaukee market, the You Can Happy Hour Meetup and the Welcome Party. The program also was a success with employee participants reporting increased confidence in their communication skills, improved collaboration skills, and a greater sense of belonging.
Community Engagement Managers spanned a variety of locations across the bank’s footprint, including Shorewood, Milwaukee, Green Bay, and Kenosha. CEMs include Shannon Weber, Alfredo Martin, Katie Longsine, Mary Benz, and Brian Bozek. Bank District Manager and VP Kerri Collins assisted in the program as mentor.
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“This program really empowered me to take my pride and positivity of being a North Shore Bank employee and produce valuable offerings for our customers and community members,” said Shannon Weber, a CEM participant who manages North Shore Bank’s Shorewood office. “We developed and launched new community offerings through our collective ideas and engagement that in turn have touched thousands of people.”
The 2022 program is underway with a second cohort of four North Shore Bank employees in the Southeast Wisconsin market. CEMs include Ray Guardiola, Erica Hughes, Danielle Hansen and Stephanie Ruiz who cover Greendale, Greenfield, Germantown, Kenosha, and Muskego. Bank District Manager and VP Cristen Baumann is assisting in the program as mentor for the second group.
Founded in 1923 and headquartered in Brookfield, Wisconsin, North Shore Bank is a mutual savings bank with assets of over $2.5 billion. Wisconsin locations are in metro Milwaukee, Germantown, Ozaukee County, Racine, Kenosha, Appleton, Menasha, Green Bay and surrounding areas, Burlington, Union Grove, Muskego, and Door County.
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