Latino Community and Business Leader Honored With Governor’s Financial Literacy Award

BROOKFIELD, Wis. – North Shore Bank today announced that company leader Alfredo Martin has been awarded the 2021 Governor’s Financial Literacy Award by the Governor’s Council on Financial Literacy and Capability.

Photo - Alfredo MartinThe award recognizes individuals and organizations for excellence in increasing financial literacy, capability and inclusion among Wisconsin citizens. Governor Evers and First Lady Evers, and the Governor’s Council on Financial Literacy and Capability, honored Martin and other award recipients today, Feb. 15, 2022, at a virtual awards ceremony.

During 20 years of service at North Shore Bank, currently as AVP and community engagement manager for Milwaukee’s southside communities, Martin has worked tirelessly to foster financial literacy among otherwise-under-served communities. He hosts weekly radio segments and bilingual seminars, hires from within neighboring communities and has created crucial partnerships for the bank, including with Latino Chamber of Commerce of Southeastern Wisconsin, Latino Entrepreneurial Network, United Community Center, Layton Boulevard West Neighbors Association and more. Martin also serves on the board of directors of St. Anthony’s School.

“It was an absolute honor to be recognized today by the Governor. I’m proud to work with such dedicated colleagues, community members and partners who support my and North Shore Bank’s mission of giving everyone equal access to financial services and increasing financial literacy,” said Martin.

In addition to this honor, Martin was recognized by the American Bankers Association for his commitment to community in late 2020. Additionally, through many Martin’s efforts, North Shore Bank has been awarded Milwaukee Business Journal Diversity in Business award, Business Partner of the Year award from the Latino Chamber of Commerce of Southeastern Wisconsin, and BizTimes’ Collaboration of the Year with the Latino Chamber of Commerce of Southeastern Wisconsin.

“We are so pleased that Alfredo and his dedication and unwavering commitment to improving financial literacy has been recognized by the Governor as a job well done,” said Jay McKenna, president of North Shore Bank. “We will continue to do more under Alfredo’s leadership to ensure the communities we serve have information, understanding, services and support in a banking partner they can trust to meet their financial needs.”

Founded in 1923 and headquartered in Brookfield, Wisconsin, North Shore Bank is a mutual savings bank with assets of over $2.5 billion and 45 offices throughout eastern Wisconsin and northern Illinois. Wisconsin locations are in metro Milwaukee, Germantown, Ozaukee County, Racine, Kenosha, Appleton, Menasha, Green Bay and surrounding areas, Burlington, Union Grove, Muskego, and Door County. Locate a North Shore Bank office. You can also connect with the bank on LinkedIn, Facebook, Twitter, Pinterest, Instagram, and YouTube.