Laundrycares Foundation, North Shore Bank, Quick Wash, and City of Milwaukee Host Free “Laundry and Literacy Day” on April 30th

Empowering families in Milwaukee with a brand-new Read, Play, Learn Space at the northwest Milwaukee Laundromat
MILWAUKEE, Wis. – North Shore Bank, LaundryCares Foundation and City of Milwaukee’s Office of Early Childhood Initiatives today announced the collaborative initiative to address the early childhood literacy gap in the Milwaukee community with the creation and opening of a brand-new “Read, Play, Learn” space at northwest Milwaukee laundromat, Quick Wash, located at 7903 W. Capitol Drive.

On Tuesday, April 30, residents of Milwaukee are invited to attend a “Free Laundry and Literacy Day” event from 3:00 p.m. to 5:00 p.m. at the Quick Wash Laundromat where they will enjoy complimentary laundry services, refreshments, and engaging early financial literacy activities for children and adults, and door prizes. There are no limitation on the amount of clothing and linens that can be brought in for free washing and drying.
Throughout the afternoon, children can participate in reading and early financial literacy activities in the new “Read, Play, Learn Space” that is outfitted with a lounge space and 50 new and culturally affirming books, meant to create a welcoming atmosphere where families can relax and learn while spending their time at the laundromat. The books are encouraged to be taken home for continued learning and will be continuously replenished. Additionally, the LaundryCares Foundation will provide attendees with access to a free digital library through a grant with BookSmart-World Reader.

To meet the needs of the community, books will be bilingual and through the partnership with North Shore Bank, more than 25% of the books will cover financial literacy to help young children start successful spending, saving and sharing practices from a young age.

To lend ongoing literacy support, the partners have established a monthly “Summer Series of Literacy Days” where the community is welcome to attend onsite programming, with events covering a range of topics, including financial literacy. The “Summer Literacy Days” will be held on Wednesdays, June 12, July 17, and August 14 from 3:00 p.m. to 5:00 p.m. at the Quick Wash Laundromat. Light refreshments and complimentary drying services will be offered.

“As a community bank with a branch next door to Quick Wash, these are the neighbors that we aim to support day in and day out. It was a natural fit for us to join the laundromat, LaundryCares and the City of Milwaukee in this partnership to make learning more accessible for all, a mission of our bank as well,” said Jay McKenna, president and CEO of North Shore Bank. “We can’t wait to support and grow the future of the community with these much-needed learning essentials.”
LaundryCares created this program with the goal of enriching communities around the country through programming that address the unmet needs of laundry customers and brings together public, private and philanthropic collaboration.

Dan Naumann, executive vice president of LaundryCares Foundation and a Milwaukee resident says, “This partnership with Quick Wash and North Shore Bank is an exemplar for us and provides targeted, curated books that match community needs, interests and wants and helps build critical school readiness skills. With the generosity and vision of North Shore Bank, we are creating a special emphasis on early math and financial literacy skills so all of Milwaukee’s children can have Mighty Good Moments.”

In addition to the books, giant SideWalk Math Pattern decals have been installed onsite for continued and accessible interactive early math learning, a goal of the City of Milwaukee’s Office of Early Childhood Initiatives.
“Our young children will have a brighter future because of caring partners who are promoting learning. We know early childhood development takes place in all kinds of settings, so opening special opportunities to more of Milwaukee’s children is great for them, their families, and the entire city,” said Dea Wright, director of the Office of Childhood Initiatives for the City of Milwaukee.

Family Read, Play & Learn spaces, established in select laundromats nationwide, provide child-friendly and comfortable learning environments that promote school readiness—an essential need often unmet in historically marginalized communities. These impactful programs are made possible through the joint efforts of local partners who join forces to create the Laundry Literacy Coalition, focused on supporting early language development in young children. For more information about the LaundryCares Foundation and its initiatives, please visit
About the LaundryCares Foundation
The LaundryCares Foundation is dedicated to enriching communities through the coordinated efforts of local businesses, community leaders and individuals to help better the lives of their neighbors. Since 2006, LaundryCares’ three pillars of philanthropy include offering free laundry services, support of key literacy skills in early childhood development, and disaster relief assistance. The LaundryCares Foundation is the philanthropic arm of the Coin Laundry Association (CLA) a national, nonprofit organization, with a membership of more than 300 manufacturers and distributors, and 1,500 owners in the self-service laundry industry. For more information about the LaundryCares Foundation, visit
About Too Small to Fail
Too Small to Fail, the early childhood initiative of the Clinton Foundation, promotes early brain and language development by supporting parents and caregivers with tools to talk, read, and sing with their young children from birth. Today, almost 60 percent of children in the United States start kindergarten unprepared, lagging behind their peers in critical language and reading skills. Through partnerships with pediatricians, hospitals, faith-based leaders, community-based organizations, businesses, entertainment industry leaders, and others, Too Small to Fail is meeting parents where they are to help them prepare their children for success in school and beyond. Whether at the pediatrician's office or the playground, Too Small to Fail aims to make small moments big by creating opportunities for meaningful interactions anytime, anywhere. Learn more at

About North Shore Bank
Founded in 1923 and headquartered in Brookfield, Wisconsin, North Shore Bank is a mutual savings bank with assets of over $2.5 billion and 45 offices throughout eastern Wisconsin and northern Illinois. Wisconsin locations are in metro Milwaukee, Germantown, Ozaukee County, Racine, Kenosha, Appleton, Menasha, Green Bay and surrounding areas, Burlington, Union Grove, Muskego, and Door County. Locate a North Shore Bank office. You can also connect with the bank on LinkedIn, Facebook, Twitter, Pinterest, Instagram, and YouTube.

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