Connecting with Your Business

The age of communication and information overload has brought with it a stealth and significant risk: a seemingly endless supply of phishing, fraud and scams. We’ve all gotten – and hopefully ignored or reported – emails about an unexpected inheritance or robotic phone messages about an extended car warranty. But, when it comes to operating a business, the stakes can be even higher.

Successful businesses know that having a good product is only part of the battle. Even if you are the best at what you do, that could mean very little if your brand is unable to set itself apart from the competition and capture customers. Positioning your product in the proper market context can help with that.

With a bit of thought and creativity, you can decrease costs for your business in ways that won’t disrupt your goals or productivity. In fact, careful cost-cutting could even help your company operate more efficiently and serve customers more effectively.

No matter what sector your business is in, proper accounting is crucial to your success. There are a variety of options you can choose from to help you manage your money, but none are completely perfect. Consider these common challenges businesses like yours often face while tracking financial operations and transactions throughout the year.

Companies should train employees about safe internet use and the warning signs of this fraud, because they are the first line of defense.

If you own a business, your list of stressors is probably vast: Sales, employee turnover, competition — so the last thing you want to worry about is your cybersecurity. Nevertheless, it’s important to establish an official security plan.