North Shore Bank Teams up With Children's Hospital for 2010 Safe at Home Campaign to Raise Awareness of Child Abuse
Money raised through social media campaign will benefit Child Abuse Prevention Fund
Brookfield, Wis. (April 21, 2010) – North Shore Bank today announced it has partnered with Children’s Hospital and Health System Foundation to promote the 2010 Safe at Home campaign that benefits the Child Abuse Prevention Fund. North Shore Bank will use several social media outlets to spread the word about child abuse in Wisconsin and help raise money for abuse prevention programs around the state.
In support of the campaign, North Shore Bank has posted a child abuse quiz on its Web site. For every person who takes the quiz, North Shore Bank will donate $1 to the Child Abuse Prevention Fund, up to $3,500. The quiz will be promoted on the bank’s Facebook and Twitter pages. The bank also will host a “tweet-up” tailgate party prior to the Wisconsin Timber Rattlers game at Miller Park on Friday, May 7. During a tweet-up people are invited to network and connect face to face with people from their online communities. North Shore Bank will cover the cost of admission to the game for up to 100 people who respond to the Twitter event invitation. A raffle drawing will be held at the tailgate tweet-up with prizes that include pairs of suite tickets to see the Brewers play, a Milwaukee County Zoo family package, Milwaukee Public Museum admissions and more.
“We’re proud to support Children’s Hospital and Health System Foundation with this worthwhile endeavor and bring to light the problems and horrible abuse that many Wisconsin children face every day,” said Steve Steiner, senior vice president for North Shore Bank. “We’re part of this community, too, and we feel it is important to do our part in helping eradicate this problem and help our kids.”
The Safe at Home campaign kicked off at the beginning of April in conjunction with National Child Abuse Prevention Month. The Foundation will incorporate several ways to spread the word, including the campaign Web site (www.safe-at-home.org), direct mail and the sale of paper blue ribbons at participating local retailers and at Children’s Hospital of Wisconsin. Through the campaign’s Facebook page, users can make any size donation to purchase a blue ribbon to post on their profiles.
In the last 20 years, the Child Abuse Prevention Fund has distributed more than $8.5 million throughout the state to help prevent child abuse and neglect.
“The Child Abuse Prevention Fund supports home visitation programs that provide in-home services to help new parents cope with stress of raising a child and get the tools they need to get off to a good start,” said Jennifer Hammel, director of the Child Abuse Prevention Fund. “We’re grateful to businesses and organizations like North Shore Bank that support and spread the word about this cause.”
North Shore Bank, headquartered in Brookfield, is one of the strongest banks in the country. It has assets of nearly $1.9 billion and 44 offices throughout eastern Wisconsin and northeastern Illinois. Wisconsin branch locations are in metro Milwaukee, Racine, Kenosha, Appleton, Menasha, the Green Bay area, Burlington, Union Grove and Door County. North Shore Bank also has two Illinois State Bank offices in McHenry County, Ill. The bank opened its 44th office in Mequon, Wis., in August 2009. Locate a North Shore Bank office.
Children’s Hospital and Health System is the region’s only independent health care system dedicated solely to the health and well-being of children. Children’s Hospital, the health system’s flagship member, is recognized as one of the leading pediatric health care centers in the United States, rated No. 3 in the nation by Parents magazine and named one of America’s Best Children’s Hospitals by U.S.News & World Report. Other health system entities include Children’s Hospital of Wisconsin-Fox Valley, Children’s Hospital and Health System Foundation, Children’s Medical Group, Children’s Physician Group, Children’s Specialty Group, Surgicenter of Greater Milwaukee, Children’s Service Society of Wisconsin, Children’s Health Education Center, Children’s Research Institute and Children’s Community Health Plan. In 2008, the health system invested more than $114 million back into the community to improve the health status of children through medical care, advocacy, education and pediatric medical research. For more information, visit the web site at www.chw.org.
Posted 4/21/2010
